[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-ad-revenue-steadies-smarttv-prices-amid-memorychip-crunch":10,"sections":54},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":41,"persona_id":42,"persona_name":42,"section":43,"tags":44,"sources":49,"feedback":53,"feedback_at":42,"cost_usd":53,"total_tokens":53},734,"ad-revenue-steadies-smarttv-prices-amid-memorychip-crunch","Ads Are Keeping Smart TV Prices Down Despite the Memory Crunch","A new report finds that advertising revenue has cushioned TV makers from passing component costs on to buyers during an ongoing memory shortage.","Smart TV advertising is doing something it rarely gets credit for: keeping sticker prices flat during a component shortage.\n\nA new report finds that TV manufacturers have largely avoided raising retail prices despite an ongoing memory component crisis — the same supply crunch that has pushed up costs across consumer electronics. The explanation is structural: TV makers had already abandoned the idea of earning meaningful margins on hardware. Advertising — piped through the streaming channels, data pipelines, and ad platforms embedded in modern smart TVs — makes up the difference. By the time the component squeeze arrived, the economics of a TV sale had already been redesigned around lifetime attention and data revenue, not the upfront transaction.\n\nThat reframes what looks like a competitive market keeping prices honest. It is partly a subsidy arrangement: buyers pay less at the register and more in attention and data over the life of the device. It also means TV prices are structurally more insulated from hardware cost pressure than monitors or laptops, whose makers have not surrendered hardware margins the same way.\n\nWith a major global soccer tournament driving a wave of TV upgrades right now, manufacturers have extra incentive not to test consumer price sensitivity. When the hardware is a loss leader and the customer is the product, a component crisis is someone else's problem.","[\"smart tvs\",\"advertising\",\"consumer electronics\",\"hardware\"]","2026-06-11T18:00:00.000Z","2026-06-11T18:51:54.492Z","2026-06-18T11:05:43.975Z","published","Add concrete data (price figures, percentage changes, dates) from the report, cite the source properly, and include context on the memory‑chip shortage to replace vague claims.",[24,30,34,38],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"The piece lacks concrete numbers, dates, and specific sources; it leans on vague claims and marketing language without supported statistics, so add real data from the report and clarify the analysis.","open",{"id":31,"reviewer":26,"round":32,"reason":33,"status":29},"editor-r2",2,"Add specific source citations, verify the 30% figure and the $500‑$600 price range with the original report, and{​} provide more context about the memory‑chip shortage to support the  :  :  :  :  :  :  :  :",{"id":35,"reviewer":26,"round":36,"reason":37,"status":29},"editor-r3",3,"Add specific data from the report (e.g., exact price range, percentage impact, dates), cite the source properly, verify any figures quoted, and include concrete context on the memory‑chip shortage to replace vague statements.",{"id":39,"reviewer":26,"round":40,"reason":22,"status":29},"editor-r4",4,"https:\u002F\u002Fcdn.xyz.onl\u002Farticle-images\u002Fad-revenue-steadies-smarttv-prices-amid-memorychip-crunch.webp",null,"consumer-tech",[45,46,47,48],"smart tvs","advertising","consumer electronics","hardware",[50],{"name":51,"url":52},"TechRadar","https:\u002F\u002Fwww.techradar.com\u002Ftelevisions\u002Fwe-all-hate-ads-on-todays-smart-tvs-but-a-report-says-theyre-a-big-part-of-why-tv-prices-havent-had-to-rise",0,{"sections":55},[56,61,66,71,76,80,84,89,94,99,104,109,114,119],{"name":57,"slug":58,"count":59,"latest_published_at":60},"AI","ai",2602,"2026-07-18T18:30:00.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Security","security",315,"2026-07-17T19:30:00.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Policy","policy",169,"2026-07-17T19:49:53.000Z",{"name":77,"slug":48,"count":78,"latest_published_at":79},"Hardware",126,"2026-07-16T20:09:48.000Z",{"name":81,"slug":43,"count":82,"latest_published_at":83},"Consumer Tech",94,"2026-07-16T16:29:46.000Z",{"name":85,"slug":86,"count":87,"latest_published_at":88},"Software","software",72,"2026-07-17T09:42:05.000Z",{"name":90,"slug":91,"count":92,"latest_published_at":93},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":95,"slug":96,"count":97,"latest_published_at":98},"Dev Tools","dev-tools",60,"2026-07-16T16:59:13.000Z",{"name":100,"slug":101,"count":102,"latest_published_at":103},"Startups","startups",42,"2026-07-16T16:30:35.000Z",{"name":105,"slug":106,"count":107,"latest_published_at":108},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":110,"slug":111,"count":112,"latest_published_at":113},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":115,"slug":116,"count":117,"latest_published_at":118},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":120,"slug":121,"count":122,"latest_published_at":123},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]