Amazon is running pre-Prime Day discounts on TP-Link's Wi-Fi 7 router lineup, starting at $85.
The sale covers TP-Link hardware ahead of Amazon's annual summer event, a window retailers routinely use to build deal momentum before the main show. The $85 starting point matters because Wi-Fi 7 equipment has historically cost significantly more, pricing out buyers content to sit on Wi-Fi 6. TP-Link is one of the most widely available router brands in the US, so a price cut at this tier reaches well beyond early adopters.
The practical case for upgrading has always been real. Wi-Fi 7 handles more simultaneous devices and higher bandwidth demands than its predecessors, but the price premium kept adoption slow. An $85 floor narrows the gap with mid-range Wi-Fi 6 hardware, which is typically the point where a generational shift starts picking up genuine momentum.
If history holds, these pre-Prime Day prices will largely stick through the actual event. The real question is whether they drop further, or whether $85 is already the new floor.