[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-apple-adds-joint-subscription-bundles-to-app-store":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},471,"apple-adds-joint-subscription-bundles-to-app-store","Apple lets App Store developers bundle subscriptions together","Apple is expanding App Bundles so independent developers can partner on discounted multi-app subscription packages.","Apple has opened its App Bundles feature to cross-developer subscription packages, letting unrelated apps team up on discounted deals.\n\nPreviously, App Bundles were largely a single-developer or Apple-curated affair. The expanded feature lets unrelated developers partner to offer their subscriptions as a discounted package — essentially importing the streaming playbook into the App Store. Think of it as the App Store equivalent of the Disney-Hulu-ESPN+ bundle, but for productivity, fitness, or whatever category two developers decide their audiences share.\n\nThe move keeps a critical revenue stream flowing through Apple's commission. Every subscription sold through the App Store still runs through Apple's payment rails, where Apple takes 15 to 30 percent. As regulatory scrutiny of App Store fees intensifies across the EU and US, features like this give Apple a defensible argument that the store adds genuine value beyond acting as a toll booth. For developers, a bundle can reduce churn: subscribers who feel like they're getting a deal are less likely to cancel.\n\nThe unanswered question is whether developers will actually use it. Coordinating pricing, marketing, and customer support with a company you don't control is operationally messier than going it alone — and a bundle is only as sticky as its weakest app.","[\"apple\",\"app-store\",\"subscriptions\",\"developer-tools\"]","2026-06-09T14:55:36.000Z","2026-06-09T17:09:49.864Z","2026-06-18T07:41:30.551Z","published",null,[],"software",[26,27,28,29],"apple","app-store","subscriptions","developer-tools",[31],{"name":32,"url":33},"TechCrunch","https:\u002F\u002Ftechcrunch.com\u002F2026\u002F06\u002F09\u002Fapple-brings-streaming-style-subscription-bundles-to-the-app-store\u002F",0,{"sections":36},[37,42,47,52,57,62,67,71,76,81,86,91,96,101],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",2602,"2026-07-18T18:30:00.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",315,"2026-07-17T19:30:00.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Policy","policy",169,"2026-07-17T19:49:53.000Z",{"name":58,"slug":59,"count":60,"latest_published_at":61},"Hardware","hardware",126,"2026-07-16T20:09:48.000Z",{"name":63,"slug":64,"count":65,"latest_published_at":66},"Consumer Tech","consumer-tech",94,"2026-07-16T16:29:46.000Z",{"name":68,"slug":24,"count":69,"latest_published_at":70},"Software",72,"2026-07-17T09:42:05.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Dev Tools","dev-tools",60,"2026-07-16T16:59:13.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",42,"2026-07-16T16:30:35.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]