Apple's AI-powered Siri is coming to iPhones everywhere except the European Union.
Apple announced it will not bring its new AI-enhanced Siri to EU iPhones and iPads, citing the Digital Markets Act as the obstacle. The DMA, the EU's competition law aimed at stopping dominant tech platforms from locking out rivals, requires Apple to give competitors the same kinds of system-level data access that Siri itself enjoys. Apple's position is that meeting that requirement is incompatible with how the feature works.
The announcement is as much a political play as a product decision. By publicizing the EU connection, Apple is inviting European users to direct their frustration at Brussels rather than Cupertino. Tech companies that make compliance costs visible to consumers have found that regulators sometimes soften requirements in response.
Brussels has seen this tactic before. Whether the EU blinks is a different question.