Amazon has cut the Apple Watch Ultra 3 to $699.99 — $99 off its regular price and the lowest it has sold for this year.
The deal covers the 49mm GPS + Cellular model with Black Titanium case and Black Ocean Band. It is the only Ultra 3 configuration getting the full discount; other Ultra 3 variants are seeing smaller cuts of around $50. Amazon lists delivery before the end of the week, meaning it could arrive in time for Father's Day. The last time a comparable discount appeared on the Ultra 3 was roughly two months ago.
Amazon is also discounting the Apple Watch Series 11 to all-time low prices. The 42mm GPS aluminum model is down $100 to $299, and the 46mm GPS model drops $100 to $329 — both from their $399 and $429 list prices, respectively.
Prime Day 2026 is roughly a week out, which explains the timing. These pre-event discounts are Amazon's way of pulling purchases forward before the official sale window opens — a tactic that works, judging by how reliably it recurs every year.