Amazon is discounting Beats Studio Buds Plus to $99.95 before its annual summer sale even starts.
As of June 10, all color options of the Beats Studio Buds Plus are marked down from $169.95 to $99.95 at Amazon — a $70 reduction. Price-tracking data puts the all-time low at $89.95, so the current deal is within $10 of the floor. The earbuds include active noise canceling, a transparency mode, spatial audio support, and up to 36 hours of total battery life with the charging case.
The timing is telling. Amazon has made a habit of floating early deals in the weeks before Prime Day, which conditions shoppers to buy now rather than wait for a sale that might not beat today's price anyway. If you were holding out for Prime Day pricing on these specifically, the math already works in your favor.
At $100, the Beats Studio Buds Plus sit in competitive territory against Sony's WF-1000XM5 and Samsung's Galaxy Buds — both of which regularly drop into similar price ranges during sale events. Beats' Apple ecosystem integration is the differentiator here; for Android users, it's a thinner case.