Ferrari is making its Purosangue SUV sharper.
The Italian automaker unveiled a more performance-focused version of its four-seat SUV, essentially tuning the V12 engine and refining the chassis for better road dynamics. This comes ahead of Ferrari's first electric vehicle, expected to launch next year. The modifications include increased horsepower, retuned suspension, and aerodynamic tweaks.
It signals Ferrari's strategy to keep its loyal V12 enthusiasts engaged while transitioning toward electrification. The Purosangue, despite being a four-door family hauler by Ferrari standards, starts at roughly $400,000—this new version will cost significantly more. It's essentially a bridge product: something for buyers who want the sharpest combustion-era Ferrari before the EV lineup arrives.
The Purosangue has always handled better than a typical SUV—it's a Ferrari, after all—but this new version pushes that further with stiffer suspension, retuned steering, and subtle aerodynamic tweaks. Ferrari hasn't released exact power figures yet, which suggests they're holding something back for the reveal.
This is classic Ferrari: extract maximum revenue from the internal combustion era while quietly preparing for the electric future.