[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-reddit-search-usage-jumps-30-as-platform-evolves":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},73,"reddit-search-usage-jumps-30-as-platform-evolves","Reddit search usage jumps 30% as platform evolves","Weekly search users are up 30% year-on-year, Reddit's CEO said Thursday, marking a shift in how people use the platform.","Reddit's search function is finally getting used. CEO Steve Huffman said Thursday that the number of people using search each week jumped 30% compared to last year. The company has been rebuilding its search infrastructure since 2022.\n\nThis marks a notable shift for a platform where most engagement traditionally came from the front page and individual subreddit browsing. If people are searching more, they're treating Reddit more like a knowledge base than a social feed. That changes what Reddit is — and what advertisers can reasonably expect from it.\n\nWhether this reflects a permanent change in user behavior or a temporary spike from AI-driven curiosity about the site remains to be seen.","[\"reddit\",\"search\",\"social media\",\"advertising\"]","2026-05-01T12:00:11.000Z","2026-05-03T11:48:59.199Z","2026-06-17T23:00:42.094Z","published",null,[],"software",[26,27,28,29],"reddit","search","social media","advertising",[31],{"name":32,"url":33},"TechCrunch","https:\u002F\u002Ftechcrunch.com\u002F2026\u002F05\u002F01\u002Fpeople-are-finally-using-reddits-search\u002F",0,{"sections":36},[37,42,47,52,57,62,67,71,76,81,86,91,96,101],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",2602,"2026-07-18T18:30:00.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",315,"2026-07-17T19:30:00.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Policy","policy",169,"2026-07-17T19:49:53.000Z",{"name":58,"slug":59,"count":60,"latest_published_at":61},"Hardware","hardware",126,"2026-07-16T20:09:48.000Z",{"name":63,"slug":64,"count":65,"latest_published_at":66},"Consumer Tech","consumer-tech",94,"2026-07-16T16:29:46.000Z",{"name":68,"slug":24,"count":69,"latest_published_at":70},"Software",72,"2026-07-17T09:42:05.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Dev Tools","dev-tools",60,"2026-07-16T16:59:13.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",42,"2026-07-16T16:30:35.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]