Snap is selling augmented reality glasses to the general public for the first time, priced at $2,195 and set to ship in the U.S., UK, and France this fall.
The Specs, announced by CEO Evan Spiegel at AWE USA 2026, represent a substantial step forward from the company's previous developer-only Spectacles, which lasted a humbling 45 minutes on a charge. The new glasses pack two full-color cameras, two infrared computer vision cameras, dual Snapdragon processors, and a 51-degree field-of-view stereo waveguide display into a frame that weighs between 132 and 136 grams depending on size. Battery life is four hours of mixed use, with a charging case that extends total capacity to 20 hours. Control works via hand tracking, voice commands, or a USB-C connection to a phone, computer, or gaming system.
Snap's real differentiator is not the spec sheet but the existing Snapchat lens library - the glasses ship with an ecosystem of AR experiences already in place, sidestepping the empty-shelf problem that has quietly killed every prior AR headset launch. The company is also opening Lens Studio to agentic development, with integrations for Claude Code, Codex, and Cursor, which could meaningfully lower the cost of building new spatial experiences on the platform.
At $2,195, Specs slots well below an Apple Vision Pro but well above what most people have ever paid for eyewear - a pricing gap no company has successfully bridged at scale yet.