[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-withings-launches-lowercost-bodyfit-scale-with-bodyscan-tech":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},261,"withings-launches-lowercost-bodyfit-scale-with-bodyscan-tech","Withings BodyFit Brings Body Scanning to Mid-Range","Withings' new BodyFit brings body scanning to a lower price, testing whether the market for body composition data runs deeper than its premium tier showed.","Withings has a new smart scale called the BodyFit, moving its body scanning feature out of premium territory and into the mid-range.\n\nThe BodyFit offers body scanning capabilities similar to those in the existing Body Scan, a higher-priced Withings model. Withings is positioning the BodyFit as a more accessible entry point, with a lower starting price and the same core technology premise. Body scanning goes beyond basic weight measurement, pulling body composition metrics that most scales skip entirely.\n\nBody scanning has been the main justification for Withings' premium pricing in a market crowded with cheap alternatives. A mid-range version makes sense if the company wants volume rather than a small base of wellness enthusiasts willing to pay a premium. The real question is whether consumers who passed on the Body Scan did so because of price, or because detailed body composition data on a bathroom scale just doesn't change what they do next.\n\nWithings has genuine brand equity in connected health, but the mid-range is where scale companies get squeezed on price by budget brands that don't need to justify a scanning feature. Moving its key differentiator down the lineup is a reasonable bet. Whether it expands the market or just compresses the margin is what the BodyFit will find out.","[\"withings\",\"smart-scales\",\"health-tech\",\"body-composition\"]","2026-06-02T12:00:00.000Z","2026-06-04T20:57:02.678Z","2026-06-18T03:58:02.537Z","published",null,[],"consumer-tech",[26,27,28,29],"withings","smart-scales","health-tech","body-composition",[31],{"name":32,"url":33},"9to5Mac","https:\u002F\u002F9to5mac.com\u002F2026\u002F06\u002F02\u002Fwithings-unveils-more-affordable-smart-scale-with-body-scanning-feature-details-here\u002F",0,{"sections":36},[37,42,47,52,57,62,66,71,76,81,86,91,96,101],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",2602,"2026-07-18T18:30:00.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",315,"2026-07-17T19:30:00.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Policy","policy",169,"2026-07-17T19:49:53.000Z",{"name":58,"slug":59,"count":60,"latest_published_at":61},"Hardware","hardware",126,"2026-07-16T20:09:48.000Z",{"name":63,"slug":24,"count":64,"latest_published_at":65},"Consumer Tech",94,"2026-07-16T16:29:46.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Software","software",72,"2026-07-17T09:42:05.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Dev Tools","dev-tools",60,"2026-07-16T16:59:13.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",42,"2026-07-16T16:30:35.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]